新技术创业:哪些因素导致成功?

New Technology Ventures: What Factors Lead to Success?

ACADEMY OF MANAGEMENT PERSPECTIVES · 2008
被引 5
人大 AABS 4

中文导读

研究通过元分析发现,供应链整合、营销技能、专利保护和市场范围是新技术企业成功的关键因素,而研发投入和创业者经验并不重要。

Abstract

The article discusses a study by researcher Michael Song and his team into what factors can be used to predict success in ventures based around innovative technology. The study consisted of a meta-analysis analyzing successful technology companies to determine how some technology firms succeed despite high rates of failure. The analysis suggested that factors such as supply chain integration, marketing skills, patent protection and market scope of companies are important factors in success. The study also indicated that research and development (R&D) investments and the experience level of entrepreneurs were not important elements in company success.

创业技术创新企业管理市场营销