INFORMATION SUPPORT FOR DECISION‐MAKER LEARNING IN A COMPETITIVE ENVIRONMENT: AN EXPERIMENTAL STUDY
通过计算机模拟游戏实验，研究了竞争环境下决策者在信息获取成本和控制条件下的学习模式，发现自主选择数据的决策者比接受固定报告的决策者更快找到成功策略。
Abstract An experimental study of decision‐maker learning in a competitive environment was conducted using a computer simulation game. The subject decision makers included practicing managers, professionals, and management graduate students. The subjects competed in a simulated market and made decisions concerning price, product quality, production level, and marketing effort. The objective of the study was to identify patterns of information usage exhibited by decision makers during the learning process under conditions controlling the availability and cost of information. The experiment convincingly demonstrated that decision makers that have the opportunity to select the data reported to them tend to progress faster in identifying a successful strategy than those that receive an externally prescribed report. This tendency is exhibited independently of the amount of data in the externally prescribed report. Further, there is substantive evidence from the experiment to show that when decision makers are given the opportunity to select their own data, the amount and type of data chosen follows a stable pattern over time during the learning process.