CEO Stakeholder Attitudes and Corporate Social Activity in the Fortune 500
研究调查了220位财富500强企业CEO的利益相关者取向与其企业社会活动的关系,发现CEO声称重视的利益相关者与实际活动之间的关联比预期弱得多。
Various corporate social activities were regressed on self-report measures of stakeholder-orientations from 220 CEOs from large Fortune 500 industrial and service firms. Overall, the relationship between who CEOs say is important and corporate activities toward those stakeholders is much weaker than anticipated. Of the expected relationships, only corporate philanthropy was positively related to CEO community orientation. The few other significant findings were less straightforward. Return on equity (ROE) of the company was related to the CEO's customer orientation rather than the CEO's stockholder orientation, and liberal HRM programs were positively associated with a CEO's stockholder orientation rather than employee orientation.