The Drivers of Technology Licensing: An Industry Comparison
研究发现，企业进行技术许可的战略驱动因素（如加强内外部技术商业化协同）通常比获取许可收入更重要，产品营销与许可是互补而非替代关系。
In the past, most industrial firms focused on applying technology assets in their own products and services. Along with the trend towards open innovation, however, many firms have recently started to actively license out technology. These firms consider technology licensing a strategic activity, which may include all technology assets and which goes far beyond a marginal activity of commercializing residual technologies. The research collected for this articles shows that the strategic drivers of technology licensing are often more important than generating licensing revenues. The strategic drivers strengthen the interdependences between internally and externally commercializing technology. Product marketing and licensing are complements rather than substitutes in technology exploitation.