Costs, Revenue, and Business-Level Strategy
利用交易成本理论构建业务层战略模型，调和差异化与成本领先战略是否互斥的争论，通过同时考虑交易成本、生产成本和收入来阐明企业战略选择中的权衡。
There is an ongoing debate as to whether the strategies of differentiation and cost leadership are mutually exclusive or whether they can be achieved simultaneously. Using transaction cost theory, a model of business-level strategy is developed that reconciles these divergent perspectives. It is argued that when transaction costs, production costs, and revenue are considered within the calculus of a single model, the trade-offs a firm faces when choosing a business strategy become clearer.