Business Models for Technology in the Developing World: The Role of Non-Governmental Organizations
研究指出，金字塔底层的市场是重要商机，但需要合适的商业模式。非政府组织能开发创新成功的商业模式，营利组织应与其合作以有效营销技术。
The market at the bottom of the pyramid represents an important business opportunity, provided that managers understand the challenges of reaching this huge market segment. The difficulties in designing and introducing new products and technologies are generally attributed to the lack of understanding of the local environment in these countries. However, accessing the potential market in the developing world also requires an appropriate business model. Non-governmental organizations are uniquely positioned to develop some of the most innovative and successful business models in the developing world. For-profit organizations would do well to engage with NGOs in order to create effective business models to market technologies in the developing world.