An Organizational Impression Management Perspective on the Formation of Corporate Reputations
回顾了近十年企业声誉研究，提出从组织印象管理视角看待声誉，将企业视为旨在提升在利益相关者眼中可敬度和印象的社会行动者。
Researchers have only recently turned their attention to the study of corporate reputation.As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past decade. A framework is proposed that views reputation from the perspective of organizational impression management. Corporations are viewed as social actors, intent on enhancing their respectability and impressiveness in the eyes of constituents.