PRODUCT DIFFERENTIATION AT THE MOVIES: HOLLYWOOD, 1946 TO 1965
研究二战后美国电影市场收入下滑但头部影片持续盈利的现象，分析收入不平等加剧如何导致大制片厂转向发行融资模式以降低风险。
In the post–Second World War period the floor fell out of the market for films in the United States. However, while the average revenue of films fell, the “hit” end of the market sustained itself. The growing inequality in the distribution of revenues meant that the risks associated with high-budget productions could no longer be balanced against the steady earnings of medium-budget films. During the 1950s the “majors” all became distributor–financiers as they reduced their exposure to the risks associated with film production. In doing this they retained their dominant position in the industry.