REMOVING THE FINANCIAL PERFORMANCE HALO FROM FORTUNE'S "MOST ADMIRED" COMPANIES.
研究发现《财富》杂志的美国大公司年度评级受前期财务结果严重影响，存在光环效应，需在分析定性声誉前剔除这一偏差。
Fortune's annual ratings of America's largest corporations are shown to be heavily influenced by previous financial results, thus creating a halo that must be removed before these qualitative reput...