METHODS FOR ANALYZING EXPERIMENTS WITH MULTIPLE CRITERIA*
提出并演示了一种分析多准则实验数据的方法，当准则有顺序时推荐使用逐步F检验，否则推荐对比分析，并指出逐步F检验可同时检验整体假设和各准则假设。
Abstract An approach to analyzing experimental data with multiple criteria is explained and demonstrated on data from a test of the effectiveness of two posters. As a supplement to traditional multivariate analysis of variance and covariance, the application of a step‐down F test is advocated when an ordering of the criterion is meaningful, and an analysis of contrasts is recommended when such an ordering is not managerially relevant. The step‐down procedure has the advantage of simultaneously testing an overall hypothesis and hypotheses on each criterion variable.