航空公司折扣票价分配问题

The Airline Discount Fare Allocation Problem

DECISION SCIENCES · 1989
被引 127
人大 AABS 3

中文导读

研究了航空公司如何在折扣票和全价票之间分配座位以最大化预期利润,类似于报童问题的扩展,适用于价格敏感度随时间变化的情境。

Abstract

ABSTRACT This paper describes a useful extension of the well‐known, single‐period inventory or newsboy problem. Given a fixed number of identical seats available on a scheduled airline flight, what percentage should be offered for early sale at a predetermined discount fare and what percentage reserved for later sale at a higher full fare? This two‐tiered pricing strategy with early discount pricing might be appropriate in any situation in which the price sensitivity of the inventoried items decreases as the end of the period approaches. Similar to the newsboy problem solution, the decision rule that maximizes expected profit is expressed as a simple function of the percentage difference in the two fares and two carefully defined probabilities.

收益管理运营研究定价策略库存管理