Survivors of industry shake‐outs: The case of the U.S. color television set industry
比较美国彩色电视机行业洗牌中幸存与未幸存企业的差异，发现业务层面战略差异显著，传统关于规模、低成本与市场份额的智慧在此行业未必成立。
Abstract In this article survivors and non‐survivors of the ‘shake‐out’ in the U.S. color television set industry are compared to determine how and along what dimensions these two classes of businesses differ. Two types of strategy variables are used in 18 hypotheses to probe similarities and differences at both the ‘corporate level’ and ‘business level’ of strategy. Significant differences are found, particularly at the business level. The findings are consistent with those of previous strategy research, but suggest that traditional wisdom regarding size, low costs and market share did not necessarily hold in this industry.