包装产品店内价格知识的影响因素:智利一家大型超市的实证研究
Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket
JOURNAL OF BUSINESS RESEARCH · 2011
被引 5
人大 A-ABS 3
- Sergio Olavarrieta 通讯
- Pedro Hidalgo
- Enrique Manzur
- Pablo Farías
零售业消费者行为定价策略市场营销