Collaborating with Activists: How Starbucks Works with NGOs
分析了星巴克决定销售公平贸易咖啡并与其他非政府组织合作以确保小农户获得生活工资的过程，总结了企业与非政府组织从对抗转向合作的七条管理经验。
This article analyzes the company's ultimate decision to sell Fair Trade coffee and subsequently work with other NGOs to ensure that small farmers receive a living wage, in an effort to live up to the standards Starbucks set for itself in the area of social responsibility. This article provides a brief overview of the changing environment for corporations and NGOs. It discusses the battle between Global Exchange and Starbucks over Fair Trade, including factors that led to the confrontation between Global Exchange and Starbucks, Starbucks' alternatives in the face of Global Exchange's threat, Starbucks' decision, and ensuing events. This artcle also presents collaboration as a growing and important alternative to confrontation in business-NGO relations and offers seven lessons managers can take away from Starbucks' experience.