Strategic Management in an Enacted World
探讨了战略管理中关于组织环境是客观、感知还是建构的争论,重点分析了“建构环境”概念对战略管理理论和实践的三个主要影响:放弃组织应适应环境的建议、重新思考约束与机会、以及将战略管理者的首要角色视为意义管理。
There is a debate within strategic management about organizational environments—are they objective, perceived, or both? Still another view of environments, derived from an interpretive worldview, claims that environments are enacted. This paper explores three major implications of the enacted environment concept for strategic management theory and practice: abandoning; the prescription that organizations should adapt to their environments; rethinking constraints, threats, opportunities; and considering the primary role of strategic managers to be the management of meaning.