潘尼斯之家:构建开放式创新生态系统

Chez Panisse: Building an Open Innovation Ecosystem

CALIFORNIA MANAGEMENT REVIEW · 2014
被引 211
人大 A-ABS 3

中文导读

通过潘尼斯之家餐厅的案例,研究其如何利用开放式创新策略与供应商、校友厨师等利益相关者构建本地及全球生态系统,实现小企业的成功发展。

Abstract

The case study provides a history of Chez Panisse and Alice Waters. Throughout Chez Panisse's history, Waters and her team had built a local and now global ecosystem using an “open innovation” strategy with stakeholders such as suppliers, alumni chef and staff, food writers, and others. The Chez Panisse ecosystem case study uses an open innovation framework to analyze how Chez Panisse grew. The case study allows students to learn how a small firm thrived and became a business success based on building a successful business ecosystem that shares knowledge, encourages individuals' growth, and embeds trust among participants.

开放式创新商业生态系统知识管理营销案例研究