Taming Textual Data: The Contribution of Corpus Linguistics to Computer-Aided Text Analysis
向社会科学研究者介绍语料库语言学技术,通过分析致股东信示例,展示如何用这些技术比较不同年份的文本,并讨论其在管理研究中的优缺点。
Corpus linguistics studies real-life language use on the basis of a text corpus, drawing on both quantitative and qualitative text analysis techniques. This article seeks to bridge the gap between the social sciences and linguistics by introducing the techniques of corpus linguistics to the field of computer-aided text analysis. The article first discusses the differences between corpus linguistics and computer-aided text analysis, which is divided into computer-aided content analysis and computer-aided interpretive textual analysis. It then outlines the techniques of corpus linguistics for exploring textual data. In an exemplary analysis of letters to shareholders, the article demonstrates how these techniques can be applied to compare letters to shareholders from two different years. The article concludes with a discussion of the strengths and limitations of corpus linguistics for management and organization studies.