Competing Through Innovation in Network Markets: Strategies for Challengers
研究挑战者如何在网络市场中通过创新与主导企业竞争，构建产品创新类型模型，分析不同创新策略的预期收益和风险，发现激进不兼容创新可能比渐进兼容创新更有利且风险更低。
Challengers can successfully compete against dominant firms in network markets through innovation. However, the type of innovation a challenger should compete with depends on characteristics of the market and technology. I develop a typology of product innovation to model expected returns from different types of innovation. This model indicates radical innovation can be more profitable than incremental innovation, incompatible innovation more profitable than compatible innovation, and radical-incompatible innovation more profitable—and less risky—than incremental-compatible innovation. Sometimes more risk is more prudent, given the market in play.