Incentives to Form Coalitions with Bertrand Competition
研究差异化产品企业进行价格竞争时的合并激励,发现任何规模的合并都有利可图,且大合并比小合并利润更高,这与产量竞争下的结论相反。
In this article we investigate the incentive to merge when firms that produce differentiated products engage in price competition. We demonstrate that mergers of any size are beneficial and are so increasingly: large mergers yield higher profits than smaller ones. This is in contrast to the result that mergers tend to be disadvantageous in quantity-setting games. This qualitative difference follows from the fact that reaction functions are typically upward sloping in price games but downward sloping in quantity games. Thus, the reaction of outsiders reinforces the initial price increase that results from the merger.