研究笔记与通讯:作为竞争优势的战略规划

Research notes and communications strategic planning as competitive advantage

STRATEGIC MANAGEMENT JOURNAL · 1992
被引 301
人大 AFT50UTD24ABS 4*

中文导读

从资源视角重新评估战略规划与绩效的关系,认为战略规划虽能创造经济价值但易被模仿,实证发现其与财务绩效的关系因行业规划均衡状态而异。

Abstract

Abstract Since 1970, over forty empirical studies have examined the performance consequences of formal strategic planning. This line of research has drawn heavy criticism from reviewers on methodological grounds, and has produced confusing, apparently contradictory results. This article reevaluates the planning‐performance relationship from a resource perspective, arguing that strategic planning does not satisfy the criteria for sustainable competitive advantage– although it may produce economic value, it is easily imitated and may be substitutable. The article suggests that previous studies produced inconsistent results because they did not account for the dissemination of strategic planning over time, or for industry differences in strategic planning factor markets. An empirical test in two industries finds that formal strategic planning and financial performance are unrelated in a ‘planning equilibrium’ industry, but positively related in an industry with strategic planning factor market imperfections.

战略管理竞争优势产业组织运营管理市场营销