The rise and fall of a market leader: Frozen foods in the U.K.
通过英国冷冻食品市场的案例，研究基于市场基础设施控制的竞争资产本质上是暂时的，市场领导地位会逐渐削弱，对战略管理学者有参考价值。
Abstract This paper explores the nature of competitive assets that are based on control of part of a market's infrastructure using a case study of the U.K. frozen food market. Following an argument due to Stigler, the thesis of the paper is that such assets are inherently transitory, and that positions of market leadership based on them tend to erode. This argument is consistent with the experiences of Birds Eye during the post‐War period.