The choice of entry mode in sequential foreign direct investment
研究了企业对外直接投资时，进入顺序如何影响模式选择，发现解释首次进入的因素不适用于后续进入，强调经验学习的作用。
Abstract Relatively few studies have examined the importance of an entry's sequential position to the choice of foreign entry mode. We use a dynamic model to analyze sequential entries into the United States from 1975 to 1992. Our findings show that several independent variables which explain a firm's initial mode of entry do not explain the modes of subsequent entries. These findings underscore the importance of experience in foreign investment, as companies learn from early entries and adapt the modes of subsequent ones. Copyright © 2001 John Wiley & Sons, Ltd.