Research notes and communications first‐mover effects in multiple dynamic markets
研究半潜式石油钻井市场发现，先进入国际市场的企业能维持更高市场份额，且这种效应跨市场存在，跨国公司可利用先动策略抵抗本地化压力。
Abstract A study of first‐mover effects in semi‐submersible oil‐drilling suggests that first‐entrants in international markets maintain higher market share after controlling for market localization and life cycle. Examining only surviving entrants at a point in time inflates this pioneering‐market share relationship. Pioneering has an inter‐market effect on market share, greater than the intra‐market effect. Multinational firms may use market pioneering to resist localization pressures and enhance survival in foreign markets. The study suggests the importance of careful first‐mover identification and market definition, a wider examination of first‐mover effects over multiple markets, and control for measurement timing.