Information Preferences of Ohio Commercial Farmers: Implications for Extension
用多项逻辑回归模型分析俄亥俄州商业农民在营销、生产和财务决策中的信息源偏好，发现他们偏爱印刷资料，推广服务排名靠前，且未出现用专家服务替代推广服务的趋势。
Abstract Multinomial logit models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service.