创造政治优势:企业政治企业家的崛起

Creating Political Advantage: The Rise of the Corporate Political Entrepreneur

CALIFORNIA MANAGEMENT REVIEW · 1985
被引 109
人大 A-ABS 3

中文导读

提出企业政治企业家战略,通过分析美国运通和MCI的案例,说明企业如何像市场企业家一样创造政治优势,影响政府政策。

Abstract

Corporate political activity has been on the rise for the past 15 years. While the literature on business-government relations has described the growing corporate interest in politics, insufficient attention has been devoted to the political strategies of individual firms. This article explores one political strategy available to companies—a strategy we call corporate political entrepreneurship. We argue that firms can create political advantage for themselves by adopting policies that are analogous to those used by business entrepreneurs in the marketplace. After defining the characteristics of the corporate political entrepreneur, we explore the strategies of two companies, American Express and MCI. American Express developed an issue called trade in services, which turned the company into an important political actor in Washington. MCI used a similar strategy to build a corporate image and to keep the company alive; its political efforts also influenced the direction of government policy in the long distance telecommunications market. The article illustrates how loose alliances and direct involvement of CEOs can be critical for creating political advantage.

企业政治活动商业-政府关系政治战略企业创业