The Risks of Enlightened Self-Interest: Small Businesses and Support for Community
研究小企业主和管理者的信念与社区支持的关系，发现将社区发展视为商业成功策略的信念与提供风险性和非风险性支持正相关，而注重公共形象的信念则与支持无关或负相关。
This article focuses on the association between the beliefs of small business owners and managers and their support for the community. Qualitative and quantitative data are utilized in an exploratory examination of two rationales for socially responsible behavior and of two kinds of support. Analyses show that the belief in strengthening the community as an important strategy for business success is positively associated with the provision of nonrisky and risky support. Risky support may threaten short-term business success. However, the belief that a good public image is important for business success is negatively or not significantly associated with either risky or nonrisky support for the community. Findings uphold the position that there are significant variations in enlightened self-interest rationales that are differentially associated with business social performance among small business operators and demonstrate the usefulness of disaggregating social performance into risky and nonrisky variations.