硅谷的企业家精神与创新:谷歌公司案例研究

Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc.

ENTREPRENEURSHIP THEORY AND PRACTICE · 2011
被引 66
人大 AFT50ABS 4

中文导读

研究了谷歌联合创始人在2009年大衰退期间,如何应对利润停滞等问题,维持公司企业家精神和创新文化。

Abstract

In May 2009, Sergey Brin and Larry Page, co–founders of Google, Inc., were trying to determine how they were going to navigate Google through the worst recession since the Great Depression. Their primary problem was how to maintain the company's culture of corporate entrepreneurship and innovation in the face of stagnant profits and a host of other issues. Google sought answers on how to increase corporate entrepreneurship and innovation during the worst economic environment that the company had ever experienced.

企业家精神创新硅谷经济衰退企业案例