The virtuous cycle of discovery and creation of entrepreneurial opportunities
研究了技术型成熟企业中创业活动的背景因素如何影响机会的发现与创造，并提出了一个发现促进创造、创造又推动新发现的动态良性循环。
Abstract Researchers have debated whether entrepreneurial opportunities are discovered or created. However, they have often overlooked the importance of the contextual variables that stimulate, shape, and define the entrepreneurial act. This article focuses on entrepreneurial activities within technology‐based established companies and shows how and why certain contexts are more conducive for discovery, while others promote the discovery and creation of opportunities. The article suggests a virtuous and dynamic cycle where discovery enriches creation which, in turn, fosters the discovery of new opportunities. The focus on the context and key features of entrepreneurial search contributes to the behavioral theory of and the debate on the origins of opportunities. Copyright © 2008 Strategic Management Society.