Integrated Strategy: Market and Nonmarket Components
提出企业战略必须与自身能力、市场环境（市场或私人协议中介的互动）及非市场环境（公共机构中介的互动）相协调，强调战略需整合市场与非市场两部分。
A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.