Reaching the Board: Factors Facilitating the Progression of Marketing Executives to Senior Positions in British Companies
调查了英国食品饮料制造业209家公司的资深营销人员，找出区分是否进入董事会的关键因素，包括个人背景、竞争环境、营销绩效衡量和销售导向。
The scarcity of marketing executives on the boards of directors of large British companies has been the subject of much discussion in recent years. Yet empirical research into the antecedents of board membership for marketing managers has been sparse. This study surveyed senior marketers in 209 registered companies in the food and beverages manufacturing sector with the aim of establishing some of the main factors that distinguish marketing managers who had attained board level positions and those who had not. Possible determinants of board membership covered by the investigation comprised the personal background of the manager (elite credentials, functional specialism, knowledge of general and financial management, social behaviour, emotional intelligence), the competitive environment of the business, whether marketing performance was measured systematically, and the degree of the sales orientation of the firm.