Cost-Raising Strategies
研究了企业通过提高竞争对手成本来获得优势的各种策略,并与掠夺性定价比较,指出其可信、不要求对手退出等优点,并应用于“过度购买”投入品和纵向整合等具体策略。
This paper studies a variety of strategies by which firms could disadvantage rivals by raising their costs. In this paper, the authors show that strategies designed to raise r ivals' costs have a number of advantages over predatory pricing: they are credible; do not necessarily require the victim to exit; and do not necessarily require the existence of classical market power. The paper sets up a general model; proves a number of general results; an d then applies the model to specific strategies involving "overbuyin g" inputs and vertical integration. Copyright 1987 by Blackwell Publishing Ltd.