Strategies of Effective New Product Team Leaders
研究了高科技企业中有效的新产品团队领导者所采用的策略,这些策略有助于加速产品开发、减少错误并改善决策,对依赖技术创新的企业管理者有参考价值。
For high-technology firms that depend on new technology-based products, speed has become a source of Competitive advantage. In the pursuit of accelerating new product development, many are entrusting product innovation to cross-functional teams, which often include not only representatives from multiple functional groups, but also from leading suppliers, customers, and re-sellers. The popularity of these teams has soared in recent years and they are credited with reducing errors, improving new product decisions, and effectively organizing workflow.