是什么让你的受试者来到实验室?一个实地实验

What brings your subjects to the lab? A field experiment

Experimental Economics · 2011
被引 33
人大 A-ABS 3

中文导读

通过实地实验,研究不同招募邀请(强调金钱收益 vs 非金钱收益)对受试者注册率及后续参与意愿的影响,发现金钱激励能提高注册率,但会降低后续无偿参与和利他行为。

Abstract

Abstract This paper reports a field experiment involving manipulation of invitations to register in an experimental economics subject database. Two types of invitations were sent out: one emphasizing pecuniary and the other non-pecuniary benefits of participation. The former resulted in higher response rate and the strength of this treatment effect was comparable in different groups defined by gender and academic major. In a follow-up test conducted about a year later it was found that individuals recruited by invitations emphasizing monetary benefits were less willing to make an effort to participate in a non-paid survey. The very same survey also showed that they were marginally less altruistic in general.

实验经济学被试招募金钱激励现场实验