FAC-SEM:一种对因子结构方程模型建模的方法,应用于跨文化和跨行业的客户评价驱动因素

FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations

JOURNAL OF SERVICE RESEARCH · 2003
被引 32
人大 A-ABS 4

中文导读

提出因子结构方程模型(FAC-SEM),允许实验者在协方差矩阵上进行分析,并通过跨行业和跨国家的客户评价数据展示该方法如何检验构念关系的变化。

Abstract

This article presents factorial structural equations models (FAC-SEM). An experimenter conducting ANOVAs on means can use FAC-SEM on covariance matrices. To illustrate, the authors model customer evaluations and examine how construct relationships vary by sector and country. The methodological approach presented in this article is new to the literature and easily implemented.

结构方程模型因子分析市场营销跨文化研究计量经济学