FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations
提出因子结构方程模型(FAC-SEM),允许实验者在协方差矩阵上进行分析,并通过跨行业和跨国家的客户评价数据展示该方法如何检验构念关系的变化。
This article presents factorial structural equations models (FAC-SEM). An experimenter conducting ANOVAs on means can use FAC-SEM on covariance matrices. To illustrate, the authors model customer evaluations and examine how construct relationships vary by sector and country. The methodological approach presented in this article is new to the literature and easily implemented.