On Telling Stories But Hearing Snippets: Sense-taking from Presentations of Practice
研究了管理者在正式演讲中分享经验时，听众如何从故事中学习和改变，发现听众更易记住并受装饰性细节丰富但缺乏实践细节的故事片段影响。
The practice of inviting managers and leaders to make formal presentations telling the story of their experience to others is widespread. In this article we explore these as a way of looking at how audiences learn and change from stories they are told. We considered a range of speakers from high profile `circuit speakers' to little known `experience sharers'. We develop a conceptualization of the way members of an audience learn from the stories that are told by speakers. We started from the expectation that people would feel that they had learned most from stories that came over as `factual description', with causal connections, attributed agency and intentional acts. Our investigation, however, found that people remembered, and said that they had changed because of, stories that were rich in `decorative' detail but which had little practical detail on what the speaker actually did or why. What was retained by audience members were snippets of a story which could be reconstituted later by the listener for their own purposes.