An Empirical Analysis of Retail Chains and Shopping Center Similarity
利用加拿大埃德蒙顿和卡尔加里规划购物中心的店铺品牌数据，非参数检验了关于购物中心相似性的五个假设，发现跨地理市场的购物中心在特定店铺类型上存在相似性，且同一企业拥有的购物中心比不同企业拥有的更相似。
This paper uses data on the store brands contained in planned shopping centers in Edmonton and Calgary, Alberta, to carry out nonparametric tests of five hypotheses regarding shopping center similarity. The results yield evidence of (1) shopping center similarity (in store brands) across geographic markets for certain store types, (2) store brand proliferation within shopping centers by multichain firms that operate stores catering to comparison shoppers, (3) greater similarity between malls in store types that are dominated by multichain firms, and (4) greater similarity (in store brands) of malls owned by the same firm than of malls owned by different firms. Copyright 1992 by Blackwell Publishing Ltd.