Frames of Reference and Buyers' Perception of Price and Value
整合了过去15年关于购买环境中参考框架如何影响买家对价格和价值感知的研究，为管理者提供了研究回顾和实践建议。
How buyers' perceptions of value are influenced by the purchase environment has become an increasingly important question for business researchers and practitioners. Framing—the use of frames of reference within the purchase environment to influence buyers' perceptions of price and value—has been examined extensively by researchers over the past 15 years. There is a need to integrate these research advances into managerial literature, thought, and practice. This article provides managers with a review of those research findings and some recommendations relating to management practice.