Mitigating the Myopia of Dominant Logics: On Differential Performance and Strategic Supply Chain Research
探讨了主导逻辑如何解释企业成功，并指出供应链管理在系统设计和价值创造中的关键作用，为战略供应链研究提供了两个方向。
The primary question of management scholarship is, “What leads some firms to be successful even as others fail?” Over the years, a variety of dominant logics have emerged to inform this question. Synthesized, these logics make it clear that companies win when they create customer value better than the competition and efficiently enough to be profitable. That is, firms that design distinctive and dynamic value‐added systems win competitive battles. This observation is salient to the J ournal of B usiness L ogistics community as systems design and value creation are focal decision areas of supply chain management. With this in mind, we briefly discuss two of many areas for which strategic supply chain research can inform differential performance.