决策解释的包装如何影响可信度感知

HOW THE PACKAGING OF DECISION EXPLANATIONS AFFECTS PERCEPTIONS OF TRUSTWORTHINESS.

ACADEMY OF MANAGEMENT JOURNAL · 2000
被引 136
人大 A+FT50UTD24ABS 4*

中文导读

通过实验情境研究决策解释的语言和决策过程标签如何影响人们对决策者可信度的感知,发现易懂语言或合法化标签能提升可信度。

Abstract

We used an experimental vignette to examine how two aspects of a decision explanation's packaging - its language and labeling of the decision process - affected perceptions of a decision maker's competency-based trustworthiness. These perceptions were higher when either easy-to-understand language or a legitimating decision process label was present than when both hard-to-understand language and no decision process label were present. These findings suggest that peripheral cues related to decision explanations' packaging may play an important role in improving perceptions of trustworthiness.

心理学社会心理学组织行为学认知心理学