How Decision Makers Evaluate Alternatives and the Influence of Complexity
通过317个战略决策案例，揭示了决策者使用的四种评估策略（主观、判断、谈判、分析），并分析了决策复杂性（备选方案数量、标准数量、感知难度）如何影响策略的成功率，对管理者有参考价值。
The evaluation of alternatives during organizational decision making was investigated to uncover evaluation tactics used by decision makers and how these tactics and complexity influenced success. Evaluation tactics that relied upon subjective, judgmental, bargaining, and analytical inferences were uncovered from 317 strategic decisions. The complexity of these decisions was measured by the numbers of alternatives considered, number of criteria used, and perceived difficulty of the evaluation task to identify conditions under which the evaluation tactics were successful. The managerial implications of evaluating alternatives with the tactics that used judgmental, bargaining, analytical, and subjective inferences under different levels of complexity are discussed.