Improving firm performance by matching strategic decision-making processes to competitive dynamics
探讨了管理者在面临进入新市场、应对竞争攻击、现有市场增长及竞争或合作等关键决策时，如何根据竞争动态调整决策过程的参与度和全面性，从而提升企业盈利能力。
Executive Overview In the effort to improve a firm's profitability, managers continuously make decisions about whether to launch new strategic initiatives as well as how to respond to other firms' moves. Managers are more likely to make effective decisions if they fully understand the firm's competitive environment. We examine four key questions that managers regularly confront: How should a firm decide (1) Whether to enter a new market? (2) How to respond to a competitive attack? (3) If and how to pursue growth in existing markets? and (4) Whether to compete or cooperate? We suggest that firm success is enhanced when managers base the amount of participation and comprehensiveness in the decision process on the competitive dynamics surrounding these questions.