The Effect of Friendship on Decisions: Field Studies of Real Estate Transactions
通过实地研究房地产经纪人交易，发现商业友谊对资深经纪人（从业10年以上）的谈判过程和交易结果影响更大，而新手更依赖友好关系和声誉。
A field study of real estate agents' transactions demonstrates that business friendship affects the negotiation process and the outcome of some transactions more for senior agents with 10 or more years of experience in real estate brokerage than for less experienced agents. Senior agents may have different cognitive scripts for business friendship than do new licensees. Newer agents rely more on friendly relations and on attention to reputation in their transactions, while the more experienced agents consider genuine business friendship useful for facilitating transactions.