Environmental strategies as automorphic patterns of behaviour
研究三家公司的环境策略，发现企业倾向于模仿自身以往应对组织领域变化的策略，形成自同构模式。
Abstract This article is based on a study of three companies, i.e. Volvo, The Body Shop and Tarkett, focusing on their development of environmental strategies. Using a drama metaphor, the empirical case indicates in detail how Tarkett has been strategically able to handle increasing environmental demands. The study also demonstrates that Tarkett depends on itself in its relationship with other actors in its organizational field, and that this influences the interplay between the actors. The article concludes that the three studied companies have adopted different strategies for managing environmental demands, and that the strategy each has used involves a specific sense of ‘dependency’. The strategies are explained by institutional automorphism, which means that the companies imitate themselves, employing strategies similar to those they have previously used when tackling other changes in their organization fields. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.