In the mood for entrepreneurial creativity? How optimal group affect differs for generating and selecting ideas for new ventures
研究了团队在创业创造力任务中，想法生成阶段和选择阶段需要不同的群体情绪，激活愉悦情绪促进想法多样性，而选择阶段则需要不同的情绪状态。
Abstract Superior entrepreneurial creativity arises when teams are effective at both generating diverse alternatives and culling them to select the best solution. We develop theory about how the optimal group mood varies for the generation and selection stages of creativity. Using data from an entrepreneurial creativity task, we find that these stages require distinct collective moods. While an activated‐pleasant mood promotes variance generation, idea selection requires a very different mood. Findings suggest that some teams fail to make transitions to the appropriate mood. We conclude by discussing implications for promoting entrepreneurial creativity. Copyright © 2011 Strategic Management Society.