人际影响、品牌来源与品牌形象对奢侈品购买意愿的影响:跨职能互动测量与跨国比较

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

JOURNAL OF WORLD BUSINESS · 2010
被引 302
人大 AABS 4
奢侈品营销消费者行为品牌管理跨文化研究