推着购物车从STS到商业,再反过来:论购物车在美国杂货店的引入(1936—1959)

Driving a Shopping Cart from STS to Business, and the Other Way Round: On the Introduction of Shopping Carts in American Grocery Stores (1936—1959)

ORGANIZATION · 2008
被引 136 · 同刊同年前 7%
人大 A-ABS 3

中文导读

基于对行业期刊《进步杂货商》的系统阅读,讲述了1936年至1950年代末购物车在美国杂货店引入的奇特故事,探讨STS与商业研究如何相互借鉴。

Abstract

This paper proposes to address the `does STS mean business' debate by telling the weird empirical story of the introduction of shopping carts in American grocery stores from their early beginnings in 1936 to their ubiquitous presence by the end of the 1950s, based on a systematic reading of the trade journal Progressive Grocer over the period. Through this story, the author intends to show that `business studies' may benefit from an STS-derived symmetrical look at market actors and their objects based on an `archaeology of present times'. In stressing the ambiguities of the case, he also argues that STS should study contemporary flexible forms of organizing.

科学技术与社会商业研究市场营销历史