一种识别中国世代群体的社会制度方法及与美国消费者的比较

A social institutional approach to identifying generation cohorts in China with a comparison with American consumers

JOURNAL OF INTERNATIONAL BUSINESS STUDIES · 2007
被引 168
人大 AFT50UTD24ABS 4*
国际商务市场细分消费者行为跨文化营销