Commitment to an Emerging Organizational Field
构建了一个行动理论，解释企业家为何持续承诺于能源效率和可再生能源等新兴组织领域，发现企业家教育利益相关者的行动驱动其承诺，并受领域吸引力、产品优越性和外生变革可能性的信念影响。
This article builds an enactment theory to explain the continuing commitment of entrepreneurs to an emerging organizational field like energy efficiency and renewable energy, which is widely seen as being in the interests of society. The authors propose that when such a field is constrained by such factors as low energy prices and a lack of government support, the actions that entrepreneurs take to educate stakeholders drives the entrepreneurs’ continuing commitment to the field. These actions are supported by the entrepreneurs’ perceptions of the field’s attractiveness, their beliefs that they produce superior products and services, and their beliefs regarding the likelihood of disruptive exogeneous change.