A Framework for Estimating Benefits of Using Auctions in Revenue Management*
开发了一个随机模型，比较固定价格、纯拍卖和混合拍卖三种收益管理策略，发现混合策略在24种场景下均优于其他两种，平均收入提升16.1%。
ABSTRACT We develop a stochastic model to explore the benefits of incorporating auctions in revenue management. To the best of our knowledge the extant literature on modeling in revenue management has not considered auctions. We consider three models, namely, a traditional fixed price (non‐auction) model, a pure auction model, and a hybrid auction model and evaluate their revenue performance under a variety of conditions. The hybrid approach outperforms the other two in all 24 scenarios and yields an average revenue increase of 16.1% over the next best. A surprise finding is that there is no significant difference between the performance of the fixed price and pure auction approaches. A sensitivity analysis reveals that the relative superiority of the hybrid revenue management strategy is reasonably robust.