信息与竞争优势:通用汽车的崛起

Information and Competitive Advantage: The Rise of General Motors

Journal of Law & Economics · 1997
被引 9
人大 A-ABS 3

中文导读

回顾了20世纪20年代中期通用汽车通过信息创新提升决策准确性,并统计验证了这些创新对其盈利和市场份额增长的贡献。

Abstract

During the mid‐1920s Alfred P. Sloan instituted a number of innovations designed to provide the operating divisions at General Motors with more accurate and more timely information regarding final consumer demand. These innovations have not received much attention in attempts to explain General Motors' remarkable rise to dominance of the U.S. domestic automobile industry. The present article reviews these events and provides statistical tests affirming the success of these innovations at the same time as General Motors' increases in profitability and market share.

信息创新竞争优势通用汽车消费者需求信息